The New York Times
One company, one mission
The New York Times company’s reach and scale is unparalleled in the media industry. With a monthly global audience of over 150 million, the largest digital subscriber model for any journalistic enterprise, and a staff of over 4,000 spread out across more than 160 countries — their impact is tremendous.
Fueling this growth and transformation has been an internal vision set forth by the publisher, A.G. Sulzberger, of one company, one mission. To reinforce this cultural shift and foster greater organizational cohesion, we partnered with the New York Times company to rethink their employee communications and knowledge sharing-ecosystem. Today, through the design of two new dedicated platforms, we’re making it easier for all staff to find and share news, information, and resources — bringing to life an internal media platform and staff-wide utility befitting the Times itself.
In our first step towards fostering a stronger company-wide culture around it’s mission, we partnered with The New York Times Company’s corporate communications team to launch At The Times. As a new internal media platform, At The Times consolidates two previously disparate sites and applies the new brand design system for a cohesive and compelling view into the organization. Today, all employees can now more easily discover and customize a wide-ranging feed of the latest internal news, announcements, and events from across the company. To make it even easier for staff to stay up-to-date on the latest, we built a slack integration that notifies users whenever new content is posted.
A major intention behind establishing At The Times as a central communications hub was to nurture employees’ sense of satisfaction, purpose, and value within the company. To support these efforts, the new publishing platform greatly increases the speed and agility by which site administrators can add important, timely content including employee perks or general tips and advice. Furthermore, the new site aims to foster a greater sense of community through a simplified user-submission process for classifieds as well as dedicated landing pages for important internal programs such such as safety, wellness or career development.
In addition to navigating all the latest news within the New York Times Company, we introduced a second and connected platform to consolidate the many different tools and resources available for employees. As the primary dashboard and hub for staff resources, Times Central creates a streamlined path for users to find and add documents, links, and guides that can enhance their experience at the company. Furthermore, both users and admins can tailor the experience to highlight relevant resources and even bookmark favorites.
